IP LAW GALLI provides assistance in cases of misleading and comparative unfair advertising, representing and defending its clients in proceedings before Italy’s advertising standards authority (Istituto dell’Autodisciplina Pubblicitaria) and the Italian Antitrust Authority (AGCM), as well as before the courts.

The firm also pre-assesses the lawfulness of traditional advertising campaigns as well as new forms of online advertising, and the definition and regulation of new marketing strategies, including the use of product placement, influencers, viral and ambush marketing and prize contests.

The firm assists its clients in the production, protection and exploitation of audiovisual, editorial and entertainment content, preparing contracts for acquisition, distribution, sponsorship, cobranding and merchandising contracts.